The longer our friend from Memphis is gone, the more outdated is the sound of his recordings. To keep the business alive the songs are remixed, remade and reimaged from time to time and "a new Elvis" is presented to the masses. Not each and everything can be called a success, but "Elvis vs JXL: A Little Less Conversation" became a global chartbreaker in 2002, "The Wonder Of You" went all the way to the number one in the UK in 2016 and the movie "Elvis" doubled the king's streams in 2022 and propelled him back in the top 5 of the biggest zombie-moneymakers of the showbiz. So commercially the idea isn't all that bad.

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